There are three types of OOH Digital networks:
Retail
Out-of-Home Digital networks that appear in retail locations such as stores, restaurants and shopping centres.
Video boards
Large format, full-motion LED video boards available in a variety of outdoor locations to reach pedestrians, commuters and shoppers.
Place Based
Out-of-Home Digital networks positioned with a specific ‘place’ in mind, usually targeting a narrow demographic. Examples include movie screens, theme parks, taxis, buses and elevators.
Discover CODA member OOH Digital networks in Canada by clicking on the tabs below.
Onsite Media Network
Network summary:
Brookfield Office Tower Network in Toronto, Ottawa, Calgary, Edmonton and Vancouver utilizes 42-inch high-definition screens in high-traffic walkways in the pedestrian concourses, delivering an upscale white-collar target audience that comprise 60% MOPEs, $100,000+ average personal income, average age of 37 and male:female ratio of 51:49 (Source: Brookfield Properties Research 2007).
Inside the prestigious sports stadiums in Toronto, Ottawa, Calgary, Edmonton and Vancouver, our high-definition screens, which vary in size from 10' x 16' to 50-inch, 42-inch, 32-inch, 23-inch and 10-inch, attract and engage spectators of professional sports, a lucrative target for advertisers. These spectators are age 18-54, skew 25-54, 2/3 male, half have >$100,000, of these, 1 in 3 have >HHI$150,000, 2/3 are white-collar, of these, 2/3 are MOPEs (source: PMB 2007 2-Year Study)
Reach and/or Circulation:
Over 10 million consumers in these 5 urban centres each month: stadiums 3.65 million Adults 25-54 Gross Impressions monthly, and Brookfield Properties delivering 8.14 million Adults 25-54 Traffic Count monthly.
Creative Format:
Myriad of screen sizes - 10 ft x 16 ft, 50-inch, 42-inch, 32-inch, 23-inch and 10-inch screens; full-motion video in digital format (i.e. DVD) with vector logos (i.e. .eps)
Rate Card:
Available upon request
Sales Contact:
Jan Di Clemente
Vice President Sales
Phone: 416-695-7206
jdiclemente@onsitemedianetwork.com
Market Coverage:
Toronto, Ottawa, Calgary, Edmonton and Vancouver
url:
www.onsitemedianetwork.com
Outdoor Broadcast Network
Network summary:
Outdoor Broadcast Network is a Toronto-based media company and consultancy founded in 2002, that provides unique marketing solutions to enable advertisers to engage their consumers in a creative and powerful way. Using its technological and marketing expertise to operate and market unique out-of-home media venues, OBN is also one of the leading experts in large format, full-motion LED video boards. OBN offers consulting and development services to real estate companies that want to elevate their buildings' profiles with dynamic outdoor video boards.
Reach and or Circulation:
13 Million Weekly
Creative Format:
4:3 or 9:5 Uncompressed AVI or MOV files
Sales Contact:
Judy Tapp
Vice President, Advertising Sales
Phone: 416.487.5677 X223
jtapp@obn.ca
Market Coverage:
Toronto, Vancouver, Victoria, Chilliwack, Calgary, Edmonton, Saskatoon, Winnipeg, Windsor, Hamilton, Niagara Falls, Cambridge, Saint John and Halifax
url:
www.obn.ca
