OOH Digital Networks

There are three types of OOH Digital networks:

Retail
Out-of-Home Digital networks that appear in retail locations such as stores, restaurants and shopping centres.

Video boards
Large format, full-motion LED video boards available in a variety of outdoor locations to reach pedestrians, commuters and shoppers.

Place Based
Out-of-Home Digital networks positioned with a specific 'place' in mind, usually targeting a narrow demographic. Examples include movie screens, theme parks, taxis, buses and elevators.

Discover CODA member OOH Digital networks in Canada by clicking on the tabs below.




Captivate Network

Network summary
Captivate Network (www.captivate.ca), is the national news and entertainment network that delivers quality programming and advertising to over 410,000 engaged working consumers and business professionals throughout the workday every workday, when they are making business and personal buying decisions. Captivate is one of the most effective advertising vehicles available, delivering a 48% average total ad recall, according to Millward Brown studies*. Captivate’s network is seen in a distraction-free viewing environment, on flat-panel television screens in the elevators of premier office towers across North America. Currently, Captivate is seen on over 1,300 screens and delivers over 2 million impressions per week in Canada (in Toronto, Calgary, Vancouver, and Montreal). Established in 1997 and headquartered in Massachusetts with offices throughout North America including Toronto, Ontario, Captivate Network is a Gannett company. *unaided plus visually aided

Reach and or Circulation
More than 410,000 daily impressions. Captivate has more than 1,300 screens in 4 Canadian markets.

Creative Format
15 second full motion video ads with a minimum frequency of 4x per hour. A live news team develops programming that includes business, entertainment and sports features and appears alongside the ad on 15" LCD screens. Sponsorship of programming content is available.

Rate Card
Available on request.

Sales Contact
J. Paul A. Bolté
Vice President Sales – Canada
416.861.8319 x222
pbolte@captivate.com

Market Coverage
Toronto, Vancouver, Calgary, Montreal

url
www.captivate.ca



NewAd

Network summary
NEWAD's expertise focuses on a very specific target market: the Young & AffluentTM.

Young & AffluentTM
A hard-to-reach segment of the population that has a profound influence on consumer trends. Composed mainly of adults aged between 18 and 34 years old who are single, don't have children, lead an active lifestyle and have higher than average discretionary income.

Reach and Circulation
NEWAD offers more than 2,400 high-traffic advertising locations across Canada divided in 3 networks:
Restos & Bars
Health & Fitness Centers
Colleges & Universities
Our 20,000 advertising boards come in a variety of formats that are adaptable to your needs: MiniBoards, BacklitBoards, BigBoards, eBoards, SoundBoards, SMS products, and postcards.

NEWAD’s network has 370 eBoards (August 2007) in 7 major cities across Canada for total of 970,000 impressions delivered over a 4 week campaign.

Creative Format
The motion activated video plays on a 15-inch LCD screen in a loop and is combined with a poster. Together the poster, animated visual, and sound bring your message to life. Captivating, flexible and revolutionary, digital signage allows you to tailor content specifically to your audience and reach them when they’re most receptive.

Rate Card
Rates confirmed August 2007
VIDEO BOARDS (EBOARDS)
Boards Gross Week Rate
1 $150 / board


Sales Contact
Brian Wyatt, Executive Vice President Sales & Business Development
brianw@newad.com (780) 413-4167 *22

Market Coverage
NEWAD’s network has 370 eBoards (August 2007) in 7 major cities across Canada (Vancouver, Edmonton, Calgary, Regina, Saskatoon, Toronto, and Montreal).

url:
www.newad.com


ONESTOP TTC Network

Network Summary
ONESTOP’S digital TTC network offers a dynamic mix of news, sports, transit information, advertising and content features. Designed closely with the TTC, the network is an important community service, offering amber alerts, emergency override messaging, and valuable transit updates for commuters. The on-platform solution uses 40-inch LCD screens with ONESTOP’S custom hardware and software solution to offer riders and advertisers the very best in technology and aesthetic appeal. The network features news information from Citytv and CablePulse24 – Toronto’s leader in live, local and late-breaking news, as well as ONESTOP’S own mix of entertainment programming to break up the long commute most riders face each day.

Reach
1.1 million riders; 81% of subway riders; 24% of the Toronto population weekly

Creative Format:

video dimension should be at least 720x540 for split
screen or 1280x540 for full wide screen
all video should be progressive video, square pixel (1:1)
video must be delivered on CD-ROM or DVD-ROM in mpeg2 or uncompressed mov

Sales Contact
Mike Gibbons
Director, Sales Strategy
416.646.4392
mgibbons@onestopmediagroup.com

Market Coverage
Toronto

Website
www.onestopmediagroup.com



ONESTOP Travel & Leisure

ONESTOP’S Travel and Leisure Network is a new initiative in the hospitality and travel industry reaching a very lucrative target market of business and vacation travelers. ONESTOP has created the first ever ‘live’ digital media network at hotels to reach this influential demographic with LCD screens in the hotel lobbies and conference areas. In 2007 ONESTOP deployed the first ever in-room channel.

Reach
minimum of 3.0 million hotel guests over 4 months

Creative Format:
Video dimension should be at least 720x540 for split
screen or 1280x540 for full wide screen
All video should be progressive video, square pixel (1:1)
Video must be delivered on CD-ROM or DVD-ROM in mpeg2 or uncompressed mov

Sales Contact
Mike Gibbons
Director, Sales Strategy
416.646.4392
mgibbons@onestopmediagroup.com

Market Coverage:
Toronto – Hilton, Delta Chelsea, Cosmopolitan, and Pantages
Niagara-on-the-lake: Vintage Hotels
Winnipeg: Hilton
Montreal: Hilton
Quebec City - Hilton
St. John: Hilton

Website
www.onestopmediagroup.com


PHSN

Network Summary
PHSN is a place-based, digital-TV network seen in health care waiting rooms across Canada. The network airs informative, entertaining and relevant content to enhance the viewer’s waiting room experience. PHSN’s national network of subscribers includes multi-practice medical centres, primary care facilities, family health centres as well as medical laboratories, x-ray and ultrasound clinics.
Viewers represent key demographic cohorts that are proactively health conscious and whose priorities are “family” and “healthy living”.

Reach and or Circulation.
PHSN is seen monthly by over 1.4 million viewers across 300 locations.


Creative Format
Full audio video capabilities ideal for existing TV creative. All other creative formats are adaptable

Rate Card
Available on request

Sales Contact
Lynn Wylde
Director of Marketing & Sales
Catalyst Media Group
416-486-0110 x 205


Market Coverage
Montreal (Eng), Ottawa, Toronto, Sault Saint Marie, Kit/Lon, Windsor, Calgary, Edmonton, Vancouver

url:
www.phsn.ca
(All fields mandatory, except Rate card)


Smart One Media Inc.

Network summary:
Smart One Media (S1M) has revolutionized indoor close proximity marketing with its custom built SMART15 HD LCD panel that securely flush mounts to any wall surface. We have successfully installed and currently manage over 700 panels in bars, restaurants, nightclubs, fitness centres and retail change rooms across Canada. Our SMART15 HD Digital panel, along with our proprietary ACMS (Advertising Content Management System) enables us to remotely broadcast, via the Internet, digital commercials instantly, anytime, anywhere. Advertisers now have the ability to play commercials nationally by gender, location and network plus receive a detailed performance analysis with accuracy. This now gives our advertisers a variety of demographics in environments that are proven to have an impact on consumer spend. S1M has also developed display units that are currently used in retail environments.

Reach and/or Circulation:
10.7 million impressions monthly

Creative Format:
Technical Specs - quicktime.mov, animation/lossles codec@29.97 fps, mpeg2 codec only 640x480 min data rate 5000-8000kb/s
Video Files - Illustrator.eps or .ai, Photoshop .psd, .jpg, .tif, min 300 dpi, RGB colourspace

Rate Card:
Available upon request

Sales Contact:
Patrick Galante
Phone: 416-236-3663 x 2333
pgalante@smartonemedia.com

Market Coverage:
Toronto, Montreal, Vancouver and Quebec City

url:
www.smartonemedia.com


VenueVisionTV - Recreation Centres

Network summary:
VenueVision® Arena Advertising Network

VenueVision® Media Systems is an innovative digital media network company that provides high impact advertising and time sensitive information to a wide range of clients throughout Canada and the USA.

The network is located in municipal recreation centres in Alberta and Ontario. The network provides digital advertising that runs concurrent with live television, news, business, sports headlines, weather and community based messages. The advertising network targets families in the community that enjoys active lifestyle.

Reach and/or Circulation:
Over 100 screens in 50+ locations reaching 1.2 million visitors per month

Creative Format:
High definition video, Flash animations and images



Sales Contact:
Michael Cann
VP Sales and Marketing
VenueVisionTV
416-361-1300

Market Coverage:
Toronto - GTA, Calgary

url:
www.venuevision.com


VenueVisionTV - Pengrowth Saddledome

Network summary:
VenueVision® Media Systems is an innovative digital media network company that provides high impact advertising and time sensitive information to a wide range of clients throughout Canada and the USA.

The VenueVision® advertising network in the Pengrowth Saddledome, home of the Calgary Flames, provides a cost effective advertising medium that reaches 1.5 million eyeballs annually in one of the most dynamic markets in Canada.

The VenueVision® network has over 70 high impact plasmas installed across the concourse level and inside the private suites. The network at the Pengrowth Saddledome delivers relevant advertising content for major national brands along with sports news and live game feeds.

Reach and/or Circulation:
Over 70 screens reaching 1.5 million visitors per year, with over 120 events annually

Creative Format:
High definition video, Flash animations and images



Sales Contact:
Michael Cann
VP Sales and Marketing
VenueVisionTV
416-361-1300

Market Coverage:
Calgary

url:
www.venuevision.com


Zoom Media

Network summary:
Zoom Media’s Digital Network is located within bars, nightclubs, restaurants and health & fitness clubs in major markets across Canada. Zoom’s Digital Network is internet-linked and all LCD screens are remotely monitored and updated to provide optimum targeted reach. By using Zoom’s profile system, advertisers can target 18-34 or females only or Adults 25-49, etc. Zoom can target based on your objectives due to the flexibility and immediacy of its wired network.

Zoom Media Digital reaches consumers in an out-of-home environment based on their lifestyle and efficiently delivers a hard to reach audience.

Reach and/or Circulation:
2,000,000 weekly impressions. Zoom Digital has 700 screens in 4 markets.

Creative Format:
Full motion video ads run continuously in a 90 second loop. Ads are displayed full screen in 15” LCD screens. Spots can be in :15 second increments.

Rate Card:
Available upon request

Sales Contact:
Andy Querin
President & COO-Canada
Phone: 416-236-3663 x 2333
aquerin@zoommedia.com

Market Coverage:
Vancouver, Toronto, Montreal, Quebec City

url:
www.zoommedia.com


Become a member
Industry Alliances