There are three types of OOH Digital networks:
Retail
Out-of-Home Digital networks that appear in retail locations such as stores, restaurants and shopping centres.
Video boards
Large format, full-motion LED video boards available in a variety of outdoor locations to reach pedestrians, commuters and shoppers.
Place Based
Out-of-Home Digital networks positioned with a specific ‘place’ in mind, usually targeting a narrow demographic. Examples include movie screens, theme parks, taxis, buses and elevators.
Discover CODA member OOH Digital networks in Canada by clicking on the tabs below.
ONESTOP RETAIL NETWORK
Network summary:
In 2005, the Retail Council of Canada recommended Sporting Life and ONESTOP to partner, conduct research and launch a 6-month in-store Digital Media Network. Both agreed to this unique opportunity in order to understand the benefits of a digital media network in a retail environment, its ability to enhance the customer’s shopping experience, and communicate new marketing programs to the staff. The success of the 6-month study resulted in a major Digital Media Network launch in November 2006 at Sporting Life’s two major Toronto stores – a total of 25 - 40” portrait LCD screens and an interactive Kiosk at both locations. An upscale demographic with very high household income indexes, Sporting Life‘s corporate brand image is a perfect target market to strategically promote in-store and 3rd party upscale brands on their new Digital Media Network.
Reach:
130,000 Sporting Life customers monthly
Creative Format:
· video dimension should be at least 720x540 for split screen or 1280x540 for full wide screen
· all video should be progressive video, square pixel (1:1)
· video must be delivered on CD-ROM or DVD-ROM in mpeg2 or uncompressed mov
Sales Contact:
Mike Gibbons
Senior Sales Strategist
416.646.4392
pbolte@onestopdms.com
mgibbons@onestopdms.com
Market Coverage:
Toronto – Sherway Gardens and Yonge/Lawrence
Website:
www.onestopdms.com
POPMedia
Network summary
National network of video display panels located primarily in Gateway Newsstands within high profile office towers, PATH and TTC locations. Mall locations, Independent Convenience stores and Sobey’s/Needs locations are also available. Demographic profile of the viewing audience is primarily above average earning urban professionals. 43% Young Adults 15 to 34 and 49% core adults 35 to 54.
Circulation
238,650 per day
1,670,550 weekly
6,682,200 monthly
Creative Format
Images files (include logo image) format as *.bmp, *.jpg and *.psd.
Flash file format as *.swf
Windows Media as * wmv
Sales Contact
Michael Gillissie – mike@popmedia.net – 905-477-8301 x 11
Market Coverage
Toronto, Vancouver, Halifax, Montreal, Ottawa, Edmonton.
url:
www.popmedia.net
