2007 CODA Roundtable
Summary Report
AVAILABLE TO ALL MEMBERS

At the 2007 CODA Roundtable, members engaged a representative cross section of senior media buying and planning executives in the development of practical, collaborative and strategic business solutions to facilitate successful transactions between buyers and sellers.

The results of this work session have been documented for members only.

The report includes the following key areas of interest:

• “Bets on Future Developments”
• What’s driving advertiser/agency media choices?
• What should CODA standardize?
• The process of budget allocations
• General observations/advice from buyers/planners
  

To obtain a copy of the report, or membership details please contact: jean@oohdigital.ca